What Meijer has Learned From its Mobile Initiatives

By Melissa Campanelli

As an example, Romano discussed a monthly mobile coupon program his company created for Lane Bryant. The program allowed Lane Bryant customers to redeem their mobile coupons in-store or online. The results? Lane Bryant saw a 6 percent response rate and added more than 1,000 new mobile customers per week.

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Companies:
Direct Marketing Association
Lane Bryant

People:
Mich
Mike Romano
Tim Baumgardner

Places:
Illinois
Indianapolis
Michigan
Michigan, Indiana
Ohio
Orlando
Walker

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.