What Meijer has Learned From its Mobile Initiatives

How Meijer, a regional American hypermarket chain based in Walker, Mich., uses mobile marketing was the subject of a well-attended session at the Direct Marketing Association's Retail Marketing Conference 2010 in Orlando last month.

During the presentation, Tim Baumgardner, director of media/advertising for the superstore chain, discussed a few of its succesful mobile programs.