Lifetime-value Analysis
What it means, and how to use it in your catalog operation
Maximize the LTV of New Buyers
Focus on reducing the payback period and on maximizing the LTV of a new buyer, most especially during his or her first year. Following are a few ideas you can try:
• Offer a special promotion to first-time buyers.
I refer to someone who purchases once as a buyer. (Someone who buys more than once is a customer.) Include bounce-back offers to first-time buyers to encourage them to purchase again, in order to increase their LTV.
- Companies:
- Lett Direct Inc.
Related Content
Comments
