Lifetime-value Analysis
What it means, and how to use it in your catalog operation
Data in the chart’s right-hand columns show what the initial results must be to break even after 12 months. In this example, if you were to invest $19.97 per customer initially, you’d break even after 12 months.
Ideally, you want to break even within a year. Use the chart above to roughly determine what your initial sales should be to meet your goals. It’s important to track your actual results for initial and 12-month subsequent activity to be sure each list met these goals.
- Companies:
- Lett Direct Inc.
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