Lifetime-value Analysis
What it means, and how to use it in your catalog operation
As shown in the chart’s middle column, the initial mailing resulted in a loss per customer of $14.45. But after 12 months of activity, we saw an overall gain of $5.52 per customer. So if you made the initial investment, you’d make back your money in less than a year, which is good news, assuming, of course, that you want your business to grow.
- Companies:
- Lett Direct Inc.
Related Content
Comments
