Lifetime-value Analysis
What it means, and how to use it in your catalog operation
• Use promotional offers to encourage buyers and customers who haven’t ordered from you in a while.
For those who haven’t bought in more than 12 months, send a special offer to encourage them to purchase again.
Conclusion
Know where and how to prospect, and know how much you can invest in a new buyer based on his or her LTV. Don’t assume or hope the LTV will be there. Use promotional and bounce-back offers, add mailings, whatever it takes to improve your housefile’s LTV.
- Companies:
- Lett Direct Inc.
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