Lifetime-value Analysis
What it means, and how to use it in your catalog operation
• Put a “Welcome new buyer” notice in their outgoing packages.
Make new buyers feel special, and let them know how much you appreciate having their business. This may encourage them to buy again.
• Mail first-time buyers more often — at least initially.
It’s difficult to over-mail your housefile, especially first-time buyers. Increase the frequency of mail drops to this group or to a portion of this group to encourage them to purchase again.
- Companies:
- Lett Direct Inc.
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