What Retailers Need to Know About E-Couponing

• Increased website traffic: Users are more likely to visit a website when there's an incentive. A coupon strategy can yield increased website traffic and conversion rates.
• Customer retention: Coupons can serve as a tactic for retaining customers by providing them with exclusive perks via digital communications. Special coupons or daily deals prompt customers to return to your website regularly, increasing traffic and sales.
• Increased sales: More often than not, consumers will purchase an item they're undecided about if it’s on sale. Once a customer visits your site, you have the opportunity to upsell and increase the number of items purchased by them.
• Distinction from competitors: Coupons contribute to a retailer’s positive image and reputation, which helps it become more prominent on a shopper’s list of retailers. Consumers perceive value benefit over other websites when they're saving money on your site through coupons.

By offering e-coupons to consumers, retailers can capitalize on multiple positive effects — e.g., attracting new customers, increasing consumer retention and enhancing the overall customer experience. If the additional sales volume, brand notoriety and reputation are able to compensate for the slight decrease in profit margins, consider using e-coupons. As technology continues to advance, retailers and marketers must adapt to reach audiences in new ways.