What Retailers Need to Know About E-Couponing

Scannable barcodes will also grow in popularity, as coupon barcodes will be delivered via smartphones and applied to in-store purchases at stores such as Target. The use of daily deals has been shown to drive traffic to local stores. However, stores will eventually become inundated by requests from daily-deal sites, ultimately allowing only a few successful sites to emerge. These practices will truly maximize the consumer shopping experience and help retailers drive sales.