What Retailers Need to Know About E-Couponing

A purchase that takes shoppers an hour or more to complete with print coupons can be completed online using e-coupons in less than five minutes. As a result, the e-couponing industry will continue to grow at a rapid pace with several distinct trends emerging over the next few years.

Specifically, as mobile devices continue to flood the market, retailers will begin using personal preference, shopping history, spending habits and geo-location to reach consumers. Services such as Foursquare have already begun to try and capitalize on this strategy, but a lack of local coupons available in most areas has prevented them from really taking off.