What You Can Learn From Target's Site Crash

While Target’s outage didn’t deter some of the Missoni faithful from eventually returning to place orders on another day, the real financial impact was to the other product category sales that couldn’t take place during that time. The iPad shopper went to one of Target’s competitors instead, for example. According to Nielsen NetRatings, for every 1,000 electronics shoppers that experience three errors, the cost to the site is nearly $100,000. Target's website averages 1.3 million visitors a day this time of year, therefore it presented repeated errors to over 1.2 million consumers on Sept. 13. You can start to get a sense of how that adds up.