What's Wrong With the Retail Mobile Mind-Set?

Traditionally, client-side programming is considered "making things pretty," but with the splurge of powerful front-end technologies and platforms, enterprises can develop future-proof omnichannel-friendly architectures that help them win in today's market and tomorrow's.

Mukund Balasubramanian is founder and CTO of Photon, a cloud-to-consumer user experience firm that mobile-enables many of the top brands.