What's Wrong With the Retail Mobile Mind-Set?

3. Pick a winner: native or hybrid. Wrong. Embrace the fact that both are going to stay and choose your best fit.

CIOs sweat their lives in choosing the native or hybrid nature of the app and spend hours weighing the benefits of one over the other. One CIO told me last year that native was the future, while early this year he put his bet on hybrid apps. Recently, Facebook created ripples in the industry by launching a native app. The truth is native and hybrid experiences will coexist to serve the optimal customer experience.