What Innovation Means for Brookstone

Speltz went on to spend the next hour detailing why innovation is at the heart of every decision Brookstone makes. It's what gives us a competitive edge, Speltz said, noting that Brookstone sells products that you can't find elsewhere. That's due in large part because the company designs and develops its own products. That differentiation enables Brookstone's products to be price stable — it doesn't have to worry about competing on price with itself — and rank highly in organic search.