What Have You Done for Online Customer Loyalty Lately?

It's important to promote loyalty throughout the entire buying process, not just before a sale. Offer product suggestions on your product detail pages, at checkout and in the confirmation email sent after a purchase is complete. To help turn a site browser into a customer, make product promotions accessible and easy to find. For example, feature promotions on your homepage and use cross-functional promotions to get the message out to multiple touchpoints.