What Google Shopping Means for Online Retailers and Amazon

Purchasing product listings alone, however, won't guarantee success. You must also adjust your website to help facilitate the program. If you haven't already, submit a shopping feed of your site to Google. Next, ensure that your product pages are fully optimized to enable Google's crawlers to find your listings. Relevancy is key in determining whether your ads appear in search results, so double and triple-check that your products include all necessary keywords and tags. If your e-commerce platform allows, use a keyword cloud to confirm that you're highlighting the right terms.