What Google Shopping Means for Online Retailers and Amazon

What's Next?
There are a few preparatory steps you can take now if you're considering integrating Google Shopping into your e-commerce strategy.

As Google continues to make cosmetic tweaks to the site, consider starting small. Purchase listings for two or three of your best-selling products, or ones that are holiday favorites. Monitor their success to determine if Google Shopping is an appropriate fit for your audience and business. You can always add more listings if it's a boom or cancel your current ones if it's a bust.