What Google Shopping Means for Online Retailers and Amazon

Similar to Amazon's "Featured Merchant" opportunity, Google Shopping allows participating sellers to apply for a "Google Trusted Stores" badge (through a much simpler process, too). Rather than proving fulfillment of an array of Amazon-set criteria, all merchants have to do is place a Google code on their website, which tracks their shipping and customer service for 28 days. All retailers are evaluated on those two criteria, no matter the revenue or product offering. After the four-week period, approved sellers are awarded with the title and an icon that's displayed next to their name in the marketplace.