What Google Shopping Means for Online Retailers and Amazon

Google's new product listing ads serve as information-rich pay-per-click ads, offering detailed product information, current pricing and photos. Whether a retailer's listing pops up in search results or not depends on the item's relevance to the user's search, combined with the bid price. The most relevant products will be displayed with the associated image and information based upon a shopper's query. Shoppers will also be able to use special filters to tailor results to fit their preferences — e.g., if they're after free shipping or a specific brand.