What Google’s Product Search Updates Mean for Retailers

Some Product Listing Ads feature multiple retailers per image and include pricing information.

Wrapping it Up
Retailers should keep a close eye on Google Product Search changes to ensure that they’re not missing an opportunity to improve their clickthrough rates. Also, retailers should enable product extensions and experiment to determine how this ad format impacts their keywords and product search. Track your progress and ensure that you have visibility into how your products are performing so you can make the right strategic moves and sell more this holiday season.