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With that in mind, here are three predictions that will impact the future of mobile:
- Digital currency: Contactless payments will continue to increase in the new year, and the mobile phone could soon replace the wallet. The mobile phone won't just be a method of browsing and finding a product, but could also become the primary method of payment.
- Augmented reality: Augmented reality technology is readily available, but has yet to be harnessed by retailers. Layers pasted over the smartphone's camera could allow users to find retail stores and products, using product information and maps.
- Plugging the generation gap: As smartphones become more readily available, a wider variety of consumers will use their devices for more than just SMS and voice, which only increases the possibilities for m-commerce in 2014.
Regardless of what the future holds, merchants need to fully embrace the mobile space or run the risk of losing customers and revenue.
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Christophe Marcant
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