How Mobile Will Continue to Create the World's Largest Store in Every Pocket

Today's shoppers engage with retailers using a range of online and offline channels to research products, read reviews and determine which retail outlet offers the best deal. This trend will undoubtedly continue well into 2014. In fact, a Shop.org/comScore report found that from June 2012 to June 2013, retail grew 49 percent as a content category on smartphones, only behind beauty and fashion, home and lifestyle, and instant messaging services.