How Mobile Will Continue to Create the World's Largest Store in Every Pocket

So regardless of the channel, consumers will continue to demand accurate and consistent product information when researching and buying products. A mobile website or app that lacks information about products (e.g., descriptions and size guides) will impede consumer purchases and in turn have a negative impact on the bottom line. Retailers need to place more value on managing their product information or risk losing customers. So while it's important for retailers to improve their mobile offerings, they need to ensure that any activity is underpinned with an omnichannel master data management solution to help ensure consistency across every customer touchpoint and achieve a coherent omnichannel experience.