What Every Multichannel Merchant Should Know About Paid Search Performance Audits

Bringing previously hidden problems into the bright sunlight is never fun, but it does provide the starting point to get your programs into tip-top shape. May all your audits be unsurprising, and may all your clicks sell.

Alan Rimm-Kaufman is CEO of the Rimm-Kaufman Group, an online agency helping catalogers manage paid search and improve site conversion. You can reach him at (434) 970-1010 or at www.rkgblog.com.