What Every Multichannel Merchant Should Know About Paid Search Performance Audits

The Big Picture
By the end of this day, you’ll have a good sense of the health of your paid search programs. Search is complex, so you’ll likely find some minor hiccups. That’s fine; just ask your team or agency to fix those.

Just hope you never find programs running on shaky cost or sales data, programs burning large amounts of ad costs without corresponding sales, or programs with sloppy copy or landing pages.