What Every Multichannel Merchant Should Know About Paid Search Performance Audits

* impressions,

* clicks,

* ad cost,

* resulting orders,

* resulting sales and

* average position.

If you end up with fewer than 200 total rows, with some terms appearing on both lists, don’t worry. You should be able to access clicks, cost, sales, and position data trivially. If you can’t, you need better tracking or better analytics or a new search agency. Add these computed columns: