What Every Catalog Copywriter Wants & Needs to Know (828 words)

By Pat Friesen

• Catalog page number. In most cases, catalog copywriters write copy in two-page spreads with the approved layouts in front of them. This allows them to see the sales environment (what else is being sold on the spread) and how much space has been allocated to copy. It also positions the product in relation to the catalog's "hot spots" (front and back spreads, front and back covers, etc.).

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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.