What Every Catalog Copywriter Wants & Needs to Know (828 words)

• Competitive information. Does a competitive catalog sell the same or a similar product? Provide your writer with competitive tear sheets.

• Details, details, details. In an ideal world, product fact sheets would include item/order codes, exact piece counts, exact sizes, etc. The more details that have to be "dropped into the copy" later, the more work it is for someone else. And if you're using a freelance writer, additions and revisions may add to your copywriting costs.