What Every Catalog Copywriter Wants & Needs to Know (828 words)

By Pat Friesen

• Cross-selling opportunities. Can this product be worn, used or eaten with products sold elsewhere in the catalog? If so, which ones—and on what pages are they?

• Pricing. How many times have you said or heard, "Oh, we'll just drop the price in later." Copywriters need to know the price to help sell the value of a product. Also provide writers with information about discounts—quantity, sale, member and early-bird—when available.

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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.