What Every Catalog Copywriter Wants & Needs to Know (828 words)

Here's a checklist based on my experience as an in-house and freelance writer for consumer and business catalogs selling everything from PVC piping to handmade sweaters. This is the basic information catalog copywriters need to have on product fact sheets before they start writing copy for you.

• Product name for catalog use. If this is to be determined by the catalog writer, provide the "working" name that's currently being used. If nothing else, it helps the writer (who may be writing about hundreds of products) keep the products straight until the official name is approved.