What Every Catalog Copywriter Wants & Needs to Know (828 words)

By Pat Friesen

If at all possible, make sure your catalog copywriter (a) sees the actual product and (b) has a product photo for reference while writing copy.

Pat Friesen, president of Pat Friesen & Co., is a direct response copywriter and strategist wth more than 20 years' experience. She can be reached at (913) 341-1211 or by e-mail at friesen_pat@hotmail.com.

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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.