What EMV Means for Retailers

Retailers will face a range of decisions when implementing EMV solutions. It’s perhaps understandable that some are nervous about its introduction — the learning curve to understand the EMV standard is steep, to say the least. For the majority of retailers, the main impact will be the cost of the implementation. When chip and PIN was introduced into countries such as the U.K., I saw a lot of retailers move towards using processors. One thing does seem clear, however: The move to EMV is imminent. My advice to retailers is start preparing!