Building Bandwidtch Means Building Everything
What does the new economy have to teach the old one? Is there really a difference between the two?
Zyman and Miller encourage marketers to continually think “destination” as they prepare plans. They write, “The key question in planning is not what we’ve done, but what we will be doing.”
They offer a few more questions for your company:
• Where are you going?
• What must you be in order to succeed—and what must you be in order to survive?
• Where will you fit in the lives of your customers?
• Where will you fit in the market of the future, among all competitors?
• How will you be relevant to customers and differentiated from the competitive set?
- Companies:
- IER Partners
- J. Schmid & Assoc.
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