Building Bandwidtch Means Building Everything
What does the new economy have to teach the old one? Is there really a difference between the two?
THE AD BRIEF CHECKLIST
These are excellent reminders for each copy block.
•The ad has to create awareness for the brand, not just for the ad.
•The ad has to define the product. What’s it for? If it’s a new idea, what’s it like?
•The ad has to define the rational and emotional benefits of the product.
•The ad must help define the user, usage, product and associative imagery of the product.
- Companies:
- IER Partners
- J. Schmid & Assoc.
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