Building Bandwidtch Means Building Everything
What does the new economy have to teach the old one? Is there really a difference between the two?
THE CREATIVE BRIEF CHECKLIST
•What is the marketing problem you’re addressing?
•What change could help?
•To whom are you talking? What do you know about them that helps?
•What is the brand positioning—and how can you make it the creative springboard?
•Why should they believe it—that is, what are the rational and emotional benefits?
•How do you close the sale?
- Companies:
- IER Partners
- J. Schmid & Assoc.
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