Building Bandwidtch Means Building Everything
What does the new economy have to teach the old one? Is there really a difference between the two?
To Zyman and Miller, building brandwidth means building a brand that:
• explains the product or service;
• connects consumers’ wants and needs;
• enhances the value of the product or service and the company from which it comes; and
• distinguishes itself from all competitors and from the consumer sin of not doing anything at all.
- Companies:
- IER Partners
- J. Schmid & Assoc.
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