Building Bandwidtch Means Building Everything
What does the new economy have to teach the old one? Is there really a difference between the two?
“Creating a Profitable Catalog,” by Jack Schmid, NTC Business Books, 239 pages, $49.95.
Andrea Syverson is president of IER Partners, a creative marketing and merchandising consultancy. She may be reached at asyverson@ierpartners.com.
- Companies:
- IER Partners
- J. Schmid & Assoc.
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