Building Bandwidtch Means Building Everything
What does the new economy have to teach the old one? Is there really a difference between the two?
Schmid also includes the following: an eight-page, four-color inset of catalog creative examples, a complete business plan/feasibility study for a catalog start-up and a comprehensive glossary. Schmid also covers cataloging and the Internet.
For those looking to start a catalog or for bricks-and-mortars looking to enter this channel, this is the new bible of the industry.
- Companies:
- IER Partners
- J. Schmid & Assoc.
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