Building Bandwidtch Means Building Everything
What does the new economy have to teach the old one? Is there really a difference between the two?
Schmid covers the following core competencies:
• merchandising;
• niche, positioning and branding;
• the offer or proposition;
• creative execution: design, photography and copy;
• color separations, printing, binding, addressing and mailing;
• new-customer acquisition;
• customer list communication;
• database;
• fulfillment;
• testing, measurement, and analysis.
- Companies:
- IER Partners
- J. Schmid & Assoc.
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