Building Bandwidtch Means Building Everything
What does the new economy have to teach the old one? Is there really a difference between the two?
“Building Brandwidth: Closing the Sale Online,” by Sergio Zyman and Scott Miller, Harper Business, 239 pages, $27.
Create a Catalog That Sells
Jack Schmid, president and founder of J. Schmid & Associates, dedicates a full chapter on establishing your niche, positioning and branding, where he reinforces building basics in his new book. For catalogers, Schmid’s book provides a detailed road map on the entire process, from planning to execution to analysis.
- Companies:
- IER Partners
- J. Schmid & Assoc.
Related Content
Comments
