Building Bandwidtch Means Building Everything

One final thought from Zyman and Miller: “As the competitive crowd continues to grow, the e-entrepreneurs will recognize the need for marketing messages that are highly relevant to consumers and clearly differentiated from those of competitors. They are going to look for ways to make sure consumers know exactly who they are, where they fit into their lives and what makes them better than anyone else in the marketplace. They’re going to learn to build brandwidth.”