What catalogers need to know about consumer privacy regulations.

By Reported Donna Loyle

Meanwhile, Hershey Direct, which operates about 30 candy-related Web sites, many of which are targeted at children, allegedly was requesting that children have their parents complete consent forms. But, the FTC noted, Hershey officials made no attempt to ensure that parents or guardians actually saw or completed the forms. And even when Hershey didn’t get the necessary consent, the company allegedly still went on to collect PII from children.