Privacy Under Scrutiny

“The fines and consent costs of regulatory and legal actions may eventually pale in comparison to the lingering brand damage and loss of consumer confidence resulting from [privacy breaches],” write Schiavone and Cobb.

Conclusion

Consumers’ cries for greater privacy are not abating, but in fact, are getting stronger with each passing year. What’s more, legislators and regulators now have taken up the consumer-privacy mandate with gusto and resolve.