What catalogers need to know about consumer privacy regulations.

By Reported Donna Loyle

In addition, each state law has its own idiosyncrasies. For example, Kansas requires that all commercial e-mail contain the sender’s full contact information. This disparity among state laws makes the job of sending national e-mail campaigns all the more difficult. Now you must know the states in which each recipient lives, so you can format the e-mails to comply with appropriate state laws. Even the definitions of spam differ from state to state.