What catalogers need to know about consumer privacy regulations.

By Reported Donna Loyle

How this affects catalogers: As of late March, 25 states have enacted spam laws, making for an unwieldy patchwork effect for national e-mail marketers such as catalogers. Thirteen states have laws prohibiting false heading and routing information (or spoofing). And 10 states have labeling laws, which mandate that marketers put some version of “ADV” in the subject line.