Privacy Under Scrutiny

How this affects catalogers: Although all catalogers and telemarketers must comply with the new regulations, these rules will place a particular burden on catalogers that make outbound calls to consumers with whom they don’t have a previous business relationship. That is, catalogers that make cold calls to consumers must comply and pay the required fees to be part of the program. At press time, the fee structure was uncertain. For an update, visit: www.ftc.gov.