What catalogers need to know about consumer privacy regulations.

By Reported Donna Loyle

The rules do not apply to sellers who have an existing business relationship with their customers, notes Frederick Joyce, a partner with Alston & Bird LLP, a Washington, D.C., law firm. “Under the FTC’s DNC rules, a telemarketer or seller can call a consumer with whom it has a business relationship for up to 18 months after that customer’s last purchase, delivery or payment — even if the consumer’s number is on the national DNC registry,” he says.