Don’t Touch That Dial!

Where feasible, use contact center software to offer relevant upsells. In other words, upsell items that are most likely to be of interest (i.e., if the customer bought only boys clothing, upsell boys, not girls, pajamas).

Test, Test, Test

DRTV marketers regard testing as routine, and they continually test offers, prices, upsells, creative techniques, etc. Most understand that direct marketing is a business of making ongoing, small but measurable improvements, and they set out to vigilantly work toward finding ways to improve.