What catalogers can learn from direct response TV marketers.

By Shari Altman

To follow the DRTV lead, identify desirable items for your segment of customers and offer a great price.

Upsells

The DRTV focus on offers doesn’t stop once the initial orders are placed. Planning for upsells is an integral part of the DRTV sales process, not an afterthought. DRTV upsells include add-on items, loyalty programs and continuities, as well as converting installment purchases into single payments.