What catalogers can learn from direct response TV marketers.

By Shari Altman

Like the DRTV marketer who offers the “mini-trampoline and videos, and wait, there’s more, you also get the carrying case,” catalogers could sell the shoes and matching purse for a special price, or offer the silk blouse free with the purchase of the three-piece suit. The point is to make an offer that increases your average order value (AOV) and is hard for customers to refuse.